You may wonder how I get higher rankings for my websites on Google SERPs than yours.

Don’t envy me. Strong digital success is definitely possible for anyone, and for this, you only have to make ‘hard efforts.’ 

I believe that just rankings do not matter; people should visit, stay long on your website, and read what is presented there. That will actually give value to your web products.

Many times people ask me how I have managed to get success for my web products and what is the reason behind the publicity each and every new venture receives.

Certainly, I say, ‘not all, but many.’ Most of the time, I never let my ‘not so working’ project get publicized so much, and this is my own marketing trick: if I don’t let others know that I failed somewhere, then the graph for my success ventures will automatically increase. Isn’t it amazing? 

Moreover, my purpose in drafting this post is to bring many more tips and tricks in front of you so that you can come to know where you were lacking to be on top in the Digital Marketing industry.

You must consider SEO, Social Media Marketing, PPC, and Content Marketing etc. as some of the best practices to achieve digital success for your mobile web products, and I also do the same, but I opt for some advanced techniques that benefit me more like that.

The first thing I highly believe in is to opt for Artificial Intelligence.

Today, machines have become more intelligent than ever. I was trying to hold on to the AMP web pages for my mobile websites since the concept was established in October 2015, and now I can surely say that it is absolutely fantastic.

This technology helped me create the lighter version of the traditional web pages and improved the performance of the mobile web drastically. Thus, page load time reduced significantly, and this brought a really great User Experience (UX) to my visitors. Also update the conventional live chats with the AI-powered chatbots and see the difference.

I believe in using Programmatic Advertising methods for my ad campaigns. This kind of advertising essentially involves the usage of Artificial Intelligence for automating ad buying and targeting audiences more specifically. Hence, it helps me increase the success ratio of my marketing campaigns while reducing the cost of customer acquisition.

Year 2025 is progressing towards ensuring ‘customer delight.’ 

It is the best time to involve Personalization or using Personalized Content. The concept is much more than ‘one-size-fits-for-all.’ 

Today, customers want a unique experience on the basis of their choices and preferences. Hence, the personalized content can surely be the major aspect of your digital marketing strategy. 

All data should be there in front of you, like consumer behavior, their purchase history, the links they have clicked, etc. This will help you in customizing your content according to their taste and boost your ROI. Personalized and triggered e-mails can also be the best alternative.

We all human beings, are cognitive misers, as we do not want to spend our mental energy consuming information that is important or not. So, we look for the ways we can efficiently grab the information, excluding the unnecessary details. 

This is the reason why Video Marketing works and of course, it is easily digestible as well. I have really experienced a 200% to 300% increase in the click-through rate for my websites by using videos in my e-mail leads. Simultaneously, when I included a video on a landing page, the conversions surprisingly increased by 80%. 

That was truly amazing!

With this strategy, I realized that a video can definitely help in cementing the message from your company in the minds of your target audience. Generally, people remember only 10% of the information they hear, but watching a video makes them remember 65% of the information.

I also appreciate the Influencer Marketing tactic that helps drive your brand’s message to the larger market. Either you hire a key leader to get out the word for your business, or you become an influencer yourself if you are excellent at facing the public.

This is a more effective tool for advertising than marketing directly to a large group of consumers. Anyone from celebrities, YouTube Stars, well-known bloggers, and media persons can be your marketing influencers who, while interacting or getting engaged with a large network of followers as well as consumers on social media, will talk about your brand and bring its positive image to the forefront. 

What do you think about Social Messaging Apps?

To get socialized, people spend more of their time in different messaging apps. Hence, it helps us—the marketers—to market our products and services when our potential customers are hanging out. 

For direct message sending ability, these apps are very useful. 

A new type of search engine – Visual Search can take user experience to a totally new level. Here, the users upload an image to the search box for conducting a search and acquiring more specific results. This search tool allows the users to search anything from their mobile phones simply by taking a picture, and the app will tell you about how it actually works. 

The advanced visual search approach helps many digital marketers when the tool doesn’t require them to type search queries into the search engine. The images can only be used for finding out similar kind of images, comparing prices, obtaining local shopping results, etc.

In the US, shoppers spend an average of 4.7 hours each day using their smartphones and check their social media accounts at least 17 times in a day. Hence, this is the reason why brands have altered their way of capturing their buyers’ attention the most. 

Hence, the term ‘micro-moments’ is developed by Google as a new customer behavior. For clear and concise delivery of your marketing message, Micro Moments is considered a new consumer behavior, and that too within a span of seconds. This approach involves the supply of the right information to the customers.

Here concludes this post.

I hope understanding these points will help you get success in the digital marketing arena.

Good Luck!

richaenvisions