At times, you suddenly stop at a product page, or a video, or some text while navigating around. 

It doesn’t always happen! 

But at times a sentence, a headline, or just a post psychologically triggers you cold.

Of course, some great copywriter would have engineered words to grasp through your brains and process emotional decisions.

Have you ever tried to know what those psychological triggers are that can supercharge your copywriting?

Some words stick; some slip right away. Your responsibility is to connect with your audience, build trust, and gently provoke them to action.

Let me guide you through the secrets to convert your visitors into customers, and believe me, it works.

#1. FOMO – Fear Of Missing Out

FOMO forces 60% of millennials to buy within 24 hours of announcement due to FOMO. 

Create a scene of urgency or scarcity to make things become more valuable and desirable. Make your people fear of losing 

• Limited time offers
• Countdown timers
• Only available for 24 hours
• Stock updates (real-time)
• Until stock lasts.

Use Case: Only 3 subscription offers left for the discounted period – book now!

#2 Storytelling

People remember stories 22X more than the facts they read or listen to. Turn your offer into a story and give them a tale about

• Your own success story
• Before and after transformations
• Resolution of customer struggles

Use Case: LinkedIn posts by CEOs with their personal or project-related images.

#3 Social Proof

93% of the purchase decisions are influenced by online reviews. Build instant trust using

• Client testimonials
• Review scores
• Case studies

Use Case: Trusted by 5,000+ global entrepreneurs and marketers.

#4 Reciprocity

Offer something valuable for free to incline people to sign up or drive sales.

Use Case: 

1. Download our free 15-page guide to convert cold sales deals into paying clients.
2. Comment ‘abc’ to request the list of hot emails for free for email marketing.

#5 Authority

Use the influencer’s authority. Highlight client logos, media features, and credentials.

Use Case: 

1. Featured in the Entrepreneur, Forbes, or HubSpot.
2. LinkedIn Top Voice 2025

#6 Anchoring

Display price comparisons to attract attention.

Use Case: Original Price on Amazon $299 – discount for today, available at only $199.

#7 Consistency and Commitment

Give a push to generate commitment. If your visitors commit once, they would be more likely to commit again.

Use Case: Get along with our 1-minute branding quiz to acquire a custom branding strategy for your company.

#8 Curiosity

Curiosity encourages higher engagement and click-through rates.

Use Case: A 3-word subject line and a strong CTA doubled our email open rate – check with us what it is.

We Create the Copy That Sticks

“Struggling to turn clicks into customers? Don’t worry – we can fix everything within just 7 days.”

See how it works?

• Empathy: ‘Don’t worry’ builds connection
• Emotion: Struggling shows relatable pain
• Specificity: ‘Within 7 days’ shows your promise towards trust building and urgency

Final Word

Great copy influences more than just informing. The only thing is to use psychology ethically and intentionally. 

Your content should essentially resonate with the customer goals, develop trustworthiness, and convert readers into ultimate buyers.

Need Help to Get a Copy That Resonates?

If you want your content to talk, educate, and persuade people to buy, I can help you.

I would be glad to create a conversion copy for your brand to

• Enhance email opening and click-through rates
• Increase landing page conversions
• Develop authority and trust building through storytelling

Want me to weave the safest and coziest quilt of words? Let’s connect!

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